What Will Be Covered:
-Stop “Assaulting” Your Website Visitors – How to create a customer value journey that moves prospects to take action.
-Your Traditional Website Is Killing Your Marketing – How to leverage sales funnels and turn your website into a lead producing machine.
-Ethically “Steal” Your Competitors Traffic – How to get traffic that goes to your competitor’s website to start coming to yours instead.

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

About the speaker – Scott Wells – Visionary & CEO of ConversionFormula

Scott R. Wells is a husband, a father and an entrepreneur. He is also on a journey of expansion never settling for the status quo and always looking for an adventure.

He graduated from the University of Notre Dame with a BA degree in Marketing and is a Certified Trainer and Certified Partner with world renown Austin based, DigitalMarketer.

His work as the Visionary & CEO of ConversionFormula is centered around bringing cutting edge digital marketing tactics and strategy to the senior living & care industry.

When he is not working, he can be found hiking mountains around Phoenix with his amazing wife Becky and sons Ryland & Ryder.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

Gary is all things digital. Gary is a PPC (Pay Per Click – Adwords, Bing Ads, Facebook Ads) guy. An expert in content marketing and search engine optimization (SEO). He creates the backend automation systems that remove the hard work of tracking and measuring multistep online campaigns.

What Will Be Covered:
-How to improve the effectiveness of all your branding by using a simple paid search strategy.
-Maximizing the number of clicks that you receive on your paid search ads.
-Reduce the amount of wasted pay-per-click ad spend with a mobile-first mindset.

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB’s. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge, and dozens of marketing agencies since 2005.

Jon is a recognized expert on the topics of content marketing, content strategy, marketing technology, and the future of marketing. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management.

What Will Be Covered:
-What is the current state of your email list? What should you do about it?
-How do you increase the number of email addresses that you have and use them to increase sales?
-How do you do email marketing the RIGHT way?
-Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

What Will Be Covered:
-Creating a client-focused experience where people will buy from you instead of your competitors.
-Learn how implementing these strategies impacted other local businesses just like yours.
-What the key components are of a five-star experience and how you can implement them into your business.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for future webinars at www.wickedsmartwebinar.com

What Will Be Covered:
-Learn the secret headline formula that Cosmo uses to drive intrigue and attraction
-Develop magnetic messages that will stick out from the noise
-Prevent common copy mistakes that can cost local business owners thousands of wasted marketing dollars

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

About Our Speakers
Stephen Semple is a Wizard of Ads Partner and Director of Wizard of Ads Canada. Stephen has worked in the marketing industry for over 30 years.

The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail, and direct response advertising.

He has worked in industries ranging from auto parts manufacturers to pharmaceutical consulting firms. He lives on the shores of Georgian Bay in Collingwood Ontario Canada.

Jeff Sexton is a Wizard of Ads Partner and has been a mass media and direct response copywriter for the last 15 years, as well as a brand and conversion rate optimization consultant.

During this time he has consulted for and taught at several enterprise-level corporations – including HP, Wachovia Bank, TIAA Cref, and Overstock.com – as well as smaller e-commerce and lead generation websites.

On the mass media side, he was worked with dozens of local and regional companies to launch mass media campaigns and build their brands and market share. He currently lives in Pensacola, Florida with his family and blogs on advertising, branding, and copywriting.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

What Will Be Covered:
-Learn the secret headline formula that Cosmo uses to drive intrigue and attraction
-Develop magnetic messages that will stick out from the noise
-Prevent common copy mistakes that can cost local business owners thousands of wasted marketing dollars

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

About Our Speakers
Stephen Semple is a Wizard of Ads Partner and Director of Wizard of Ads Canada. Stephen has worked in the marketing industry for over 30 years.

The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail, and direct response advertising.

He has worked in industries ranging from auto parts manufacturers to pharmaceutical consulting firms. He lives on the shores of Georgian Bay in Collingwood Ontario Canada.

Jeff Sexton is a Wizard of Ads Partner and has been a mass media and direct response copywriter for the last 15 years, as well as a brand and conversion rate optimization consultant.

During this time he has consulted for and taught at several enterprise-level corporations – including HP, Wachovia Bank, TIAA Cref, and Overstock.com – as well as smaller e-commerce and lead generation websites.

On the mass media side, he was worked with dozens of local and regional companies to launch mass media campaigns and build their brands and market share. He currently lives in Pensacola, Florida with his family and blogs on advertising, branding, and copywriting.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

Andy believes that he can change the world by impacting the marketing strategy of one local business at a time. He has over 15 years of sales and marketing experience and is a certified specialist in content marketing, email marketing, marketing optimization, and customer value optimization.

Andy is driven to shift the focus away from shiny marketing objects towards strategies that will drive sales quickly.

What Will Be Covered:

-Did you know there is a FREE Facebook tool to target YOUR audience and improve your marketing strategy? Want to learn more?
-Improve your customers’ experience with your brand by discovering what they LOVE, such as their favorite restaurants, authors, music, and places to shop! Are you in the top 5?
-Learn from experts on how to leverage this information to build strategic partnerships and local referral partners

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

https://www.midwestfamilydash.com/wicked-smart-webinar/

What was covered on this Wicked Smart Webinar:
-Marketing is not a department. It’s everyone’s responsibility.
-How to budget for both brand building and sales activation.
-Finding your position in your marketplace.
-Bonding with customers before they buy.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Learn more about our next webinar at www.midwestfamilydash.com/wicked-smart-webinar

WICKED SMART WEBINAR SERIES: Seize Your Yellow Flag Moment – How To Reestablish Momentum and Lead Your Business Forward

Topics Covered:
How to address the “agenda under the table” that could kill any future momentum
Finding clarity in a crazy world and how to learn from practical examples of world-class leadership
Improve your ability to make hard and fast decisions that could make or break your business

Fred Johnson – Nationally recognized speaker and CEO and Founder of InitiativeOne
Topic: Seize Your Yellow Flag Moment – How To Reestablish Momentum and Lead Your Business Forward

About Your Speaker:
Dr. Fred Johnson is the CEO and Founder of InitiativeOne. He is a catalyst for deep transformation and believes that extraordinary change is possible. Clients consistently note the impact that Dr. Johnson has made on their personal and corporate leadership journeys. When he speaks, he conveys a contagious passion for elevating leaders and exponentially impacting the leadership culture of organizations.

He has challenged executives in companies such as McDonalds, US Steel, TransAmerica, Caterpillar, Houston Methodist at UT Health, JPMorgan Chase, and many others. Affectionately nicknamed the “GM Whisperer” within the NFL, he has inspired coaches, executives, and players for the Green Bay Packers, Seattle Seahawks, Jacksonville Jaguars, Chicago Bears, as well as top collegiate athletic departments.

Dr. Fred is passionate about equipping leaders to create world class teams. He will lead you to a deeper ability to accelerate change, to kill drama, to drive results and to create leadership teams who love to come to work.

What Will Be Covered:
Learn how remarketing might be the missing link to doubling your advertising ROI
Learn what remarketing/retargeting is and how it can help you
Discover the benefits of having a solid follow-up strategy
Determine which remarketing tool would be a good fit

Join Us for a FREE Live Webinar With Featured Speakers:

Kyle Carpenter – Digital Marketing Strategist at Mid-West Family Madison

Topic: Remarketing 101 – Why Every Business Needs To Have A Follow-Up Strategy

Andy Bontz – Marketing Manager at Mid-West Family Madison

Topic: What Should You Be Doing? Sorting Through All The Remarketing and Retargeting Tools and Tactics

Learn How To Use Google Analytics To Track Your Marketing Wins And Losses: Increase the ROI of your advertising and reduce lazy ad dollars which means your business will make more money.
Discover The Four Goals Every Website Should Have: Learn what advertising strategies are working for your business and which ones aren’t so you can focus your time and energy on what is driving sales.
Create Your Custom Formula To Measure Your Marketing: Have the right metrics so you can build a systematic way to drive sales and grow your business.
Learn How To Measure Traditional And Online Advertising: Know if your ads are working so you can make better strategic marketing decisions.
Plus, Case Studies And Examples Of Businesses Just Like Yours That Are Seeing Results: See real results so you can feel confident that the time, energy, and money that you invest in your system will see a return.

Examples of three different types of business made key changes to drive sales and engage customers after being deemed non-essential.
Speaker 1: Markiewicz – Owner of Functional Integrated Training in Fitchburg, WI

Speaker 2: Matt Esquibell – Co-Owner of Signs By Caitlyn in Verona, WI

Speaker 3: Kendra Cooper – Owner of Cooper’s Alleyside and Cooper’s StrEATside in Springfield, IL
Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you:
adapt to change and encourage new ideas to drive sales while social distancing is enforced.

Another Mid-West Family Dash Webinar!
Designed for business leaders, owners, and management, this webinar will provide information and strategies to help your business:
Engage your customers with a multi-channel video approach
Connect with your audience on an emotional level through the power of storytelling
Develop a new strategy for lead generation now that you have been given a gift of time