Mid-West Family – Southwest Michigan, along with partners Jacobs Media of Detroit, and the Southwest Michigan Regional Chamber, held a one hour webinar on Monday, June 1, 2020, focused on the thoughts and feelings of Southwest Michigan consumers as businesses …

See This Important Webinar: How Southwest Michigan Thinks, Feels, and Moves Forward Read more »

Mid-West Family – Southwest Michigan radio station 97.5 Y Country called out to their listenership to become a “Partner In Hope” for St. Jude Children’s Research Hospital, and listeners stepped up to the plate to donate a record-setting local dollar …

97.5 Y Country Raises Record Donation of More Than $40,320 for St. Jude Children’s Research Hospital Read more »

While we certainly do enjoy creating SEM campaigns for our DASH Digital Services clients, there is mounting research from all sides pointing to the continued importance of brand awareness being the most important part of a funnel. Our partners at Troy …

Troy Research: Brand Awareness Many Times More Important Than Google Search For Marketers Read more »

MAKE YOUR ADVERTISING 3X MORE EFFECTIVE! •Would you like to increase the effectiveness of your advertising? •Want to learn how national advertisers make their ads really stick? •What’s the best method of building Top-of-Mind-Awareness? •Could your advertising have better continuity …

Brand-Aid Read more »

From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1 Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options. Read: Radio …

If You Love Numbers: Radio’s Average Weekly Reach Read more »