Marketing to Millennials: Making Content the New Advertising

Marketing to Millennials: Making Content the New Advertising

Mid-West Family consulting partners Gordon Borrell & Corey Elliot (Borrell & Associates) suddenly realize that the “younger generation” have become an economic force and are influencing new forms of marketing. In fact, millennials are now approaching 40 and have hung up the baggy pants and sideways-turned ballcaps, spending their money on homes, cars, and vacations to Cancun. This show features an interview with youth marketing guru Matt Britton, founder of Suzy, a consumer intelligence platform, who’s advised dozens of major brands trying to reach these dynamic and sometimes demanding new consumers.

For more information on Matt Britton’s YouthNation, watch below, or click here for the website.

YouthNation Matt Britton – Picture Book Summary from Matt Britton on Vimeo.


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