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Helping Honor Credit Union Reach Their Goals

  • Continually increase awareness and attract new members
  • Engage a targeted audience using video content
  • Being part of fun and community oriented promotional opportunities and events
honor cu logo w its your money


Honor Credit Union discovered that contest sponsorship can have measurable success in generating leads and connecting with customers. Every contest entry is an opportunity to ask entrants a couple qualifying questions. Users can opt in to receive additional communication from sponsors. As a sponsor, Honor also received thousands of digital impressions in the form of social media boosts, virtual remotes, and on-air branding.

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Influencers and Content

Honor Credit Union partners with Matt Malone on 97.5 Y Country, and Zack East on 98.3 The Coast to create ongoing content in the form of podcasts and virtual interviews. The Hot 3 with Honor Credit Union brings audiences "The hottest 3 minutes of financial advice." Once a week, Honor brings experts to talk about product and service offerings as well as ways they are supporting local events and organizations.

Each weekly video receives hundreds of views on social media and averages 150 podcast downloads each month.


Radio Ads

Radio Ads play a large part in the success of establishing Honor Credit Union as a local financial institution that can best serve local communities.

School Supply Superheroes Coast Flip

Cause Marketing

In 2020 school looked very different throughout the pandemic. On top of that, families experienced financial instability while having to provide school supplies for their children's education. So Honor Credit Union teamed up with Zack East on 98.3 The Coast and other local businesses to provide a $250 grant to families for school supplies! Each week we randomly selected a family to receive this grant.


“When it comes to reaching the community members of Michigan’s Great Southwest, you’ll be hard pressed to find a media partner that does it better than Mid-West Family. Whether it be through radio advertising, digital and content marketing, or local events and cause marketing, Beth and her team at Mid-West Family have been instrumental in developing a marketing strategy and plan to help achieve the goals set forth by Honor Credit Union year after year.

The entire team at Mid-West Family is a group of forward thinkers. They are always looking for innovative and creative ways to take your business and advertising spend to the next level. They genuinely take the time to get to know your business and understand what channels and messages would best support your overarching business goals.

If you’re a business partner in Southwest Michigan, large or small, and looking to elevate your brand, Mid-West Family should undoubtably be a part of your marketing strategy.”

Nate Springer
Digital Marketing Manager
Honor Credit Union

You Could Be Next

Are you interested in a partnership that will grow your business and help you connect with a targeted audience?
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