Helping McGhee's "Feel at Ease"
McGhee's Heating & AC is part of the highly competitive HVAC market in Michigan's Great Southwest. A detailed customer needs analysis revealed that their online presence had room for improvement. An outdated website lacked site security, on-page SEO, quality content, mobile responsiveness, and proper user experience design. We also wanted to help them tell their story to a targeted and measurable audience so that we could provide data to fuel our strategy.
Goals
- Increase leads
- Increase organic search visibility
- Create a mobile friendly design for better user experience
- Increase top of mind awareness for emergency services
New Website Build
Enhanced Email
On-Air & Streaming
As part of their brand awareness campaign, we employed mass media strategy using our radio stations on air and streaming apps and smart speaker skills.
- Radio Commercials
- Streaming Pre-Rolls on our App and Smart Speaker Skill
- Digital banners on our station apps, websites, and streaming service
Targeted Display and SEM
Capitalizing on the total power of online media, we utilize programmatic advertising and SEM pay-per-click strategies to build brand awareness and convert, capturing buyers throughout their journey.
