McGhee's Heating & AC

Helping McGhee's "Feel at Ease"

McGhee's Heating & AC is part of the highly competitive HVAC market in Michigan's Great Southwest. A detailed customer needs analysis revealed that their online presence had room for improvement. An outdated website lacked site security, on-page SEO, quality content, mobile responsiveness, and proper user experience design. We also wanted to help them tell a compelling and consistent story to a targeted and measurable audience so that we could provide data to fuel our strategy.

Campaign Goals

Increase leads
Increase organic search visibility
Create a mobile friendly design for better user experience
Increase top of mind awareness for emergency services
Ensure message and brand image are consistent across all media and advertising.

Streaming TV and YouTube

On-Air & Streaming

As part of their brand awareness campaign, we employed mass media strategy using our radio stations on air and streaming apps and smart speaker skills.

Radio Commercials
Streaming Pre-Rolls on our App and Smart Speaker Skill
Digital banners on our station apps, websites, and streaming service

Targeted Display and SEM

Capitalizing on the total power of online media, we utilize programmatic display banners and SEM pay-per-click strategies to build brand awareness and convert, capturing buyers throughout their journey.