Troy Research: Brand Awareness Many Times More Important Than Google Search For Marketers

Troy Research: Brand Awareness Many Times More Important Than Google Search For Marketers

While we certainly do enjoy creating SEM campaigns for our DASH Digital Services clients, there is mounting research from all sides pointing to the continued importance of brand awareness being the most important part of a funnel. Our partners at Troy Research show us why in this report:

TroyResearch_Press_Release_-_Awareness_Beats_Search