Find Your Authentic Voice & Grow Your Southwest Michigan Business

We help you strategize your marketing story using a variety of platforms including digital, social, radio stations and apps.

Who We Are

Mid-West Family is Southwest Michigan's media and marketing leader. We help area businesses find their authentic voice. You will reach more customers, create stronger connections, and achieve greater advertising results using our many communication platforms.

What We Do

CREATE POWERFUL CONNECTIONS

Design clear, consistent marketing messages that create lasting impressions.

REACH STRONGER AUDIENCES

Harness the strength of established audiences or build new ones with targeted precision.

DRIVE YOUR BUSINESS FORWARD

Achieve long-term advertising results that matter most to your business growth.

Digital Advertising

In addition to our established local interactive communities, we can use digital marketing platforms to engage your ideal customers and raise awareness of your brand. Some examples include targeted display ads, geofencing, and enhanced email.

Not sure what those things are? Just ask! We're happy to walk you through a complete digital marketing strategy.

Local Events & Cause Marketing

Promote your business by attaching your brand to causes that are near and dear to the heart of your customer. You also have the option of sponsoring some of the most popular events and concerts in the area.

Our Brands & Influencers

Local radio offers a way to touch consumers in your market on a personal and emotional level. Our stations are household names with flagship events and powerhouse personalities. You know them, and so do your customers.