Mid-West Family – Southwest Michigan, along with partners Jacobs Media of Detroit, and the Southwest Michigan Regional Chamber, held a one hour webinar on Monday, June 1, 2020, focused on the thoughts and feelings of Southwest Michigan consumers as businesses …

See This Important Webinar: How Southwest Michigan Thinks, Feels, and Moves Forward Read more »

Last August, Bob Bucholtz and Pat Moody from Mid-west Family Broadcasting approached Hanson Mold with the idea of using the platforms that they developed to broadcast our message that Hanson Mold is a company built around a set of core …

Success Story: Hanson Mold Read more »

Mid-West Family – Southwest Michigan radio station 97.5 Y Country called out to their listenership to become a “Partner In Hope” for St. Jude Children’s Research Hospital, and listeners stepped up to the plate to donate a record-setting local dollar …

97.5 Y Country Raises Record Donation of More Than $40,320 for St. Jude Children’s Research Hospital Read more »

While we certainly do enjoy creating SEM campaigns for our DASH Digital Services clients, there is mounting research from all sides pointing to the continued importance of brand awareness being the most important part of a funnel. Our partners at Troy …

Troy Research: Brand Awareness Many Times More Important Than Google Search For Marketers Read more »

Remember our CORE STANDARDS: SERVE THE COMMUNITY THERE IS NO PLACE FOR GOSSIP HERE ENGAGE IN HEALTHY & POSITIVE COMMUNICATION TAKE PERSONAL ACCOUNTABILITY FOR YOUR ACTIONS PRACTICE PUNCTUALITY DRESS APPROPRIATELY FOR SUCCESS IN YOUR DEPARTMENT BE PROFESSIONAL Today, we’re talking …

Core Standards: Be Professional Read more »

Remember our CORE STANDARDS: SERVE THE COMMUNITY THERE IS NO PLACE FOR GOSSIP HERE ENGAGE IN HEALTHY & POSITIVE COMMUNICATION TAKE PERSONAL ACCOUNTABILITY FOR YOUR ACTIONS PRACTICE PUNCTUALITY DRESS APPROPRIATELY FOR SUCCESS IN YOUR DEPARTMENT BE PROFESSIONAL Today, we’re talking …

Core Standards: Punctuality Read more »

Remember our CORE STANDARDS: SERVE THE COMMUNITY THERE IS NO PLACE FOR GOSSIP HERE ENGAGE IN HEALTHY & POSITIVE COMMUNICATION TAKE PERSONAL ACCOUNTABILITY FOR YOUR ACTIONS PRACTICE PUNCTUALITY DRESS APPROPRIATELY FOR SUCCESS IN YOUR DEPARTMENT BE PROFESSIONAL Today, we’re talking …

Core Standards: No Gossip Read more »

Remember our Mid-West Family Core Standards: SERVE THE COMMUNITY   THERE IS NO PLACE FOR GOSSIP HERE   ENGAGE IN HEALTHY & POSITIVE COMMUNICATION   TAKE PERSONAL ACCOUNTABILITY FOR YOUR ACTIONS   PRACTICE PUNCTUALITY   DRESS APPROPRIATELY FOR SUCCESS IN …

Core Standards: Community Read more »